Marketing Research.
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
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Colleges
Related Majors
- Accounting
- Accounting Technology/Technician and Bookkeeping
- Accounting Technology/Technician and Bookkeeping.
- Accounting and Business/Management
- Accounting and Business/Management.
- Accounting and Finance
- Accounting and Finance.
- Accounting and Related Services, Other
- Accounting and Related Services, Other.
- Accounting.
- Actuarial Science
- Actuarial Science.
- Administrative Assistant and Secretarial Science, General
- Administrative Assistant and Secretarial Science, General.
- Apparel and Accessories Marketing Operations
- Apparel and Accessories Marketing Operations.
- Auditing
- Banking and Financial Support Services
- Banking and Financial Support Services.
- Business Administration and Management, General
- Business Administration and Management, General.
- Business Administration, Management and Operations, Other
- Business Administration, Management and Operations, Other.
- Business Operations Support and Secretarial Services, Other
- Business Operations Support and Secretarial Services, Other.
- Business Statistics
- Business Statistics.
- Business and Personal/Financial Services Marketing Operations
- Business and Personal/Financial Services Marketing Operations.
- Business, Management, Marketing, and Related Support Services, Other
- Business, Management, Marketing, and Related Support Services, Other.
- Business/Commerce, General
- Business/Commerce, General.
- Business/Corporate Communications
- Business/Corporate Communications, General
- Business/Corporate Communications, General.
- Business/Managerial Economics
- Business/Managerial Economics.
- Business/Office Automation/Technology/Data Entry
- Business/Office Automation/Technology/Data Entry.
- Casino Management
- Construction Management
- Construction Management, General
- Construction Management, General.
- Construction Project Management
- Construction Project Management.
- Credit Management
- Customer Service Management
- Customer Service Management.
- Customer Service Support/Call Center/Teleservice Operation
- Customer Service Support/Call Center/Teleservice Operation.
- Digital Marketing
- Digital Marketing.
- E-Commerce/Electronic Commerce
- E-Commerce/Electronic Commerce.
- Entrepreneurial and Small Business Operations, Other
- Entrepreneurial and Small Business Operations, Other.
- Entrepreneurship/Entrepreneurial Studies
- Entrepreneurship/Entrepreneurial Studies.
- Executive Assistant/Executive Secretary
- Executive Assistant/Executive Secretary.
- Fashion Merchandising
- Fashion Merchandising.
- Fashion Modeling
- Finance and Financial Management Services, Other
- Finance and Financial Management Services, Other.
- Finance, General
- Finance, General.
- Financial Planning and Services
- Financial Planning and Services.
- Financial Risk Management
- Franchising and Franchise Operations
- General Merchandising, Sales, and Related Marketing Operations, Other
- General Merchandising, Sales, and Related Marketing Operations, Other.
- General Office Occupations and Clerical Services
- General Office Occupations and Clerical Services.
- Hospitality Administration/Management, General
- Hospitality Administration/Management, General.
- Hospitality Administration/Management, Other
- Hospitality Administration/Management, Other.
- Hospitality and Recreation Marketing Operations
- Hotel, Motel, and Restaurant Management
- Hotel, Motel, and Restaurant Management.
- Hotel/Motel Administration/Management
- Hotel/Motel Administration/Management.
- Human Resources Development
- Human Resources Development.
- Human Resources Management and Services, Other
- Human Resources Management and Services, Other.
- Human Resources Management/Personnel Administration, General
- Human Resources Management/Personnel Administration, General.
- Information Resources Management
- Information Resources Management.
- Insurance
- Insurance.
- International Business/Trade/Commerce
- International Business/Trade/Commerce.
- International Finance
- International Finance.
- International Marketing
- International Marketing.
- Investments and Securities
- Investments and Securities.
- Knowledge Management
- Knowledge Management.
- Labor Studies
- Labor Studies.
- Labor and Industrial Relations
- Labor and Industrial Relations.
- Logistics, Materials, and Supply Chain Management
- Logistics, Materials, and Supply Chain Management.
- Management Information Systems and Services, Other
- Management Information Systems and Services, Other.
- Management Information Systems, General
- Management Information Systems, General.
- Management Science
- Management Science.
- Management Sciences and Quantitative Methods, Other
- Management Sciences and Quantitative Methods, Other.
- Marketing Research
- Marketing, Other
- Marketing, Other.
- Marketing/Marketing Management, General
- Marketing/Marketing Management, General.
- Meeting and Event Planning
- Meeting and Event Planning.
- Merchandising and Buying Operations
- Merchandising and Buying Operations.
- Non-Profit/Public/Organizational Management
- Non-Profit/Public/Organizational Management.
- Office Management and Supervision
- Office Management and Supervision.
- Operations Management and Supervision
- Operations Management and Supervision.
- Organizational Behavior Studies
- Organizational Behavior Studies.
- Organizational Leadership
- Organizational Leadership.
- Parts, Warehousing, and Inventory Management Operations
- Project Management
- Project Management.
- Public Finance
- Purchasing, Procurement/Acquisitions and Contracts Management
- Purchasing, Procurement/Acquisitions and Contracts Management.
- Real Estate
- Real Estate.
- Research and Development Management
- Resort Management
- Resort Management.
- Restaurant/Food Services Management
- Restaurant/Food Services Management.
- Retail Management
- Retail Management.
- Retailing and Retail Operations
- Retailing and Retail Operations.
- Risk Management
- Sales, Distribution, and Marketing Operations, General
- Sales, Distribution, and Marketing Operations, General.
- Science/Technology Management
- Science/Technology Management.
- Selling Skills and Sales Operations
- Selling Skills and Sales Operations.
- Small Business Administration/Management
- Small Business Administration/Management.
- Social Entrepreneurship
- Special Products Marketing Operations
- Specialized Merchandising, Sales, and Marketing Operations, Other
- Taxation
- Taxation.
- Telecommunications Management
- Telecommunications Management.
- Tourism Promotion Operations
- Tourism and Travel Services Management
- Tourism and Travel Services Management.
- Tourism and Travel Services Marketing Operations
- Tourism and Travel Services Marketing Operations.
- Traffic, Customs, and Transportation Clerk/Technician
- Transportation/Mobility Management
- Transportation/Mobility Management.
- Vehicle and Vehicle Parts and Accessories Marketing Operations
- Vehicle and Vehicle Parts and Accessories Marketing Operations.